Hi, I’m Dan, a results-focused Staff Product Designer enjoying helping teams move the needle.
I’m currently a Staff Product Designer working at Wise (formerly Transferwise) in Financial Services. I’ve proven experience helping cross-functional product teams speed up the time to deliver value. I help teams understand customer needs, prioritise opportunities and become more experimental with constant collaboration. To do this, I take a lean evidence-based approach to testing assumptions. I’m passionate about helping teams decide on the least amount of effort to learn the next most important thing.
See how I’ve helped teams get results
Supporting acquisition with a new iOs reporting application
Keeping a key product on the roadmap which became critical to the UK go-to-market strategy.
Getting more customers from trial to a paid subscription
Improving a key set-up journey during onboarding.
Boosting lead generation with landing pages and more
Increasing lead generation through optimising landing pages and managing a new display advert campaign
Connecting local communities and businesses during COVID-19
Setting up a local business listing website for Scottish companies offering delivery and take-out services
See more of my work
See some year end feedback I’ve had from colleagues
“Hugely helps our area get closer to customers, especially with the live customer fireside chats”
“Collaborating with the tech team through the discovery phase has helped us get a better understanding of customer needs”
“The opportunity tree framework he introduced helps the team focus and be more experimental”